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Privacy Policy

Effective date: June 25, 2025

Crunchafi respects and values your privacy.  We are committed to maintaining the confidentiality, integrity and security of information about our users and their organizations.  For purposes of this Privacy Policy, “Crunchafi”, “we”, “us” and “our” means Crunchafi, LLC, Crunchafi Data Extraction, Inc and its Affiliates.  For purposes of this Privacy Policy “Affiliates” shall mean any entity that controls, is controlled by or is under common control with another party.  

Crunchafi will endeavor to protect and develop or use technology that provides a safer online experience for the customer, consumer, and users of our website and services (“you” or “your”) and has created this privacy statement (“Privacy Policy”) to demonstrate its firm commitment to secure and trustworthy internet commerce and your privacy. 

This Privacy Policy describes the information collected, used, and disclosed by Crunchafi through our website, crunchafi.com (the “Website”).  While this Privacy Policy describes how we treat personal information we collect from the Website, please be aware that additional terms and conditions may apply to the use of the Website. For example, the Terms of Use apply to your use of the Website and the Acceptable Use Policy and the Subscription Agreement apply to your use of our services. 

BY USING THE WEBSITE AND ANY WEBPAGES AND CONTENT THEREIN, YOU CONSENT TO THE COLLECTION AND USE OF INFORMATION BY US IN ACCORDANCE WITH THIS PRIVACY POLICY. YOUR PERSONAL DATA MAY BE PROCESSED IN THE COUNTRY IN WHICH IT WAS COLLECTED IN OTHER COUNTRIES, INCLUDING THE UNITED STATES, WHERE LAWS REGARDING PROCESSING OF PERSAL DATA MAY BE LESS STRINGENT THAN THE LAWS OF YOUR COUNTRY.   

Crunchafi as a Service Provider 

When Crunchafi acts as a service provider for its customers, we may collect personal information subject to our contractual obligations.  When we act as a service provider, we follow the instructions of our customer on how to process personal information on our customer’s behalf.  The below provisions of this Privacy Policy do not apply to the personal information that Crunchafi processes pursuant to its customer contractual obligations. 

Collection of Your Personal Information 

Information you provide to us. We may collect personal information about you when you provide it to us while registering for an account or using or interacting with the Website. You will be required to register in order to be granted access to certain information, services, and/or products on the Website.  

We may collect the following personal information when you provide it to us: 

  • Your name; 
  • Your title; 
  • Your company name; 
  • Your CPA firm name, if applicable;  
  • Your e-mail address; 
  • Your mailing address; 
  • Your telephone number; 
  • Account/payment information, if you use any portion of the Website for the exchange of payments; and 

We may also receive messages or content you submit that contain personal information when you use the Website, as well as other information that may personally identify you that you submit to us. If you apply for a position with Crunchafi, we will also collect your professional or educational information. If you choose to respond to a survey we conduct, we will collect your responses.   

Information we collect automatically. As you use our Website, we may use technologies that collect certain information about you automatically. We may collect, among other things, your IP address, location, device type, date and time of visit, operating system, browser type and version, activities on the Website, and information about how you use the Website. If you are visiting the Website via a mobile device, we may also collect your mobile device’s unique device ID and information about how you use the Website. We may also collect information about what you download and upload to the Website. For more information on how the Website uses cookies, please see the below section titled “Use of Cookies.”  

Information we receive from other sources. From time to time, we may also receive information about you from our third-party service providers, affiliates, customers, and partners, including our marketing, conference, and advertising partners and social media networks. For example, we receive information on our email campaigns from our third-party service providers, including whether you have read an email sent by us or on our behalf, forwarded an email, and when and how many times you have opened an email. We may also receive information from third-party analytics on the Website that allows us to improve our Website. 

We may also collect information about you from publicly available sources.  Crunchafi has a legitimate interest in understanding how its users, customers and potential customers use its Website.  This assists Crunchafi with providing more relevant products and services, with communicating value to our sponsors and corporate members, and with providing appropriate staffing to meet user and customer needs. 

Use of Your Personal Information 

The personal information that you provide to Crunchafi may be stored, processed, and used by Crunchafi and its affiliates for the following purposes:  

  • to provide you with goods or services and to otherwise operate our business; 
  • to provide information about our company, products, and/or services, including updates, notifications, and details of any offers or promotions;  
  • to assist us in improving our products, services, or the content of this Website;  
  • to contact you to participate in a market research survey so that we can gauge customer satisfaction and develop better products;  
  • for our own internal marketing and research purposes; 
  • to make the Website easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Website to your particular interests or preferences; 
  • to analyze information for trends and statistics;  
  • to comply with our legal obligations or requests from law enforcement and government agencies;  
  • to enforce or protect the terms of our services, rights, property, safety, or that of our users or third parties; and  
  • as part of due diligence for, or the consummation of, a transaction involving the merger, sale, divestiture, or other transaction involving the equity or assets of Crunchafi. 

Use of Cookies 

Crunchafi uses cookies to help us provide better customer service, enhance the user experience, and deliver personalized content. A “cookie” is a small text file stored locally in the computer used to access the Website, and contains information relating to your past use of the Website. Many improvements and updates to the Website are based on the data collected through cookies, such as total number of visitors and pages viewed. For example, our Website includes cookies used by HubSpot, LinkedIn, and Google Analytics Advertising Features. You may disable the use of cookies by the Website, but this will limit the functionality available to you on future visits. For more information on how Google Analytics collects and processes data, please see http://www.google.com/intl/en/policies/technologies/ads/.  

Sharing Your Information with Third Parties 

We may share your information with third parties as follows: 

  • with service providers that assist us in providing services offered through the Website, including, but not limited to, services related to technical maintenance, database management, or advertising and marketing research;  
  • with users of the Website; 
  • to comply with our legal obligations or requests from law enforcement and government agencies;  
  • to enforce or protect the terms of our services, rights, property, safety, or that of our users or third parties; 
  • with Affiliates, joint ventures or other related entities, in which case we will ask that these entities honor the terms of this Privacy Policy; 
  • as part of due diligence for, or the consummation of, a transaction involving the merger, sale, divestiture, or other transaction involving the equity or assets of Crunchafi; or 
  • in accordance with consent you’ve provided. 

We may share aggregate, de-identified information with others, including affiliated and non-affiliated companies, for any legal purpose. 

Your Choices 

You have the ability to accept or decline cookies. However, if you choose to decline cookies, you may not be able to fully experience the features of the Website or services you visit. Information on deleting or controlling cookies can be found at www.aboutcookies.org. 

You can opt out of Google Analytics by: 

  • Changing your settings at Google’s Ad Settings at: http://www.google.com/settings/ads 
  • Installing an opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout/ 
  • Adjusting the settings on your web browser: See http://www.google.com/intl/en/policies/technologies/managing 

Our Website does not respond to “Do Not Track” requests.  

Opt-Out. You may opt out of receiving future marketing communications from us at any time. You can opt out by using the unsubscribe process in our communications or by contacting us using the below listed methods. We will use commercially reasonable efforts to process such request in a timely manner. Depending on where you live, you may have other rights related to your personal information. If you have a question regarding such rights, please contact us at the below-provided information. 

Personal Data Changes 

If the right is provided to you by applicable law and you would like to request to review, correct, update, delete or otherwise limit our use of personal information that has been previously provided to us, you may make a request by contacting us using the information provided in the “Contact Us” section below.  We will respond to your request consistent with applicable law.  For your protection, we may only implement requests with respect to the personal data associated with a particular email address that you use to send us your request, and we may need to verify your identity before implementing your request.  We will try to comply with your request as soon as reasonably practicable and consistent with applicable law.  Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting the change or deletion. 

Security of Information 

To protect the privacy of personal information provided by you, Crunchafi has implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.  

Unfortunately, the transmission of information via the internet is not completely secure. We urge you to take every precaution to protect your personal information when you are on the internet. Although we will take reasonable efforts to protect your personal information, we cannot guarantee the security of such information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. 

Links to other Websites 

The Website may provide links to other websites. When you choose to use a link to visit another website, you are then subject to the security and privacy policy of that website. We are not responsible for the privacy, security, accuracy, or reliability of the information on third-party websites. You access such links at your own risk. We recommend you read the privacy policy of a website before disclosing any of your information. Links to third-party websites do not imply an affiliation between us and the website owner, or any endorsement, approval, or verification of any content contained on those websites. 

Children Under the Age of 13 

We do not knowingly collect personal information from children under 13. In the event that we learn that we have collected personal information from a child under the age of 13 without parental consent, we will delete that information and otherwise comply with the requirements of any applicable law including the Children’s Online Privacy Protection Act. If you believe someone under the age of 13 has provided us with personal information, we ask that you contact us through the methods described below. 

Additional Information for California 

If you are a resident of California, the California Consumer Privacy Act (“CCPA”) (Civil Code §§ 1798.100 et seq. and its regulations) provides you with specific rights regarding your personal information. These include: 

  • You can request information about our collection, use and disclosure of your personal information over the past twelve (12) months concerning: (i) the categories of personal information we collected about you, (ii) the business or commercial purpose for collecting your personal information, (iii) the categories of sources from which your personal information is collected, and (iv) the categories of third parties with whom we share your personal information. You can request a list disclosing the categories of your personal information we have shared in connection with a business purpose. 
  • You can request to correct any inaccurate personal information we maintain about you. 
  • You can request to receive a copy of your personal information in a commonly used and machine-readable format. 
  • You can request that we delete your personal information, subject to certain exceptions. 

To exercise the rights described above, it may be necessary for us to verify your identity or authority to make the request and confirm the personal information relates to you. Only you, or a natural person or a business entity that you have authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We will not discriminate against you for exercising any of your privacy rights under CCPA or applicable law. 

During the past twelve (12) months, we collected the categories of personal information described above from California residents.  We also disclosed such personal information to third parties for the purposes specified above during the past twelve (12) months.  In the last twelve (12) months, we sold products and services that include limited personal information to the extent that such personal information was included in leasing data of California residents or within business accounting data of our customers or customers clients that are California residents.  

You may exercise any of the rights described in this section by contacting us using the information provided in the Contact Us section below. 

Data Subject Rights 

The European Union’s General Data Protection Regulation (GDPR) and other countries’ privacy laws provide certain rights for data subjects. Data subject rights under GDPR include the following: 

  • The right of access to the data - You have the right to obtain confirmation as to whether personal data concerning you is being processed, and, where that is the case, access to that personal data. Reasonable access to your personal data will be provided at no cost. If access cannot be provided within a reasonable time frame, We will provide you with a date when the information will be provided. If for some reason access is denied, we will provide an explanation as to why access has been denied. 
  • The right of rectification - You have the right to request the rectification of any inaccurate or incomplete personal data concerning yourself. 
  • The right to "be forgotten"/ right of erasure - This refers to your right to have your personal data deleted from our database, including from any third parties who may have access to that data. However, where there are legal requirements for us to store the data for a certain period of time, related to our business, which includes elements of your personal data, we will not be able to delete that data until after the statutory retention period. 
  • The right to restrict the processing of your data - You have the right to ask us to restrict the processing of your personal data where you challenge the accuracy of the personal data we are storing; we no longer needs your personal data for the purposes of the processing, or you have objected to processing 
  • The right to object to processing – You have the right to object to processing of your personal data. 
  • The right to data portability - You have the right to receive the personal data concerning you, which you provided to us, in a structured, commonly used and machine-readable format 
  • Rights related to automated decision-making including profiling 
  • These are short explanations about the rights of the data subjects. 

This Privacy Policy is intended to provide you with information about what personal data Crunchafi collects about you and how it is used. 

If you wish to confirm that Crunchafi is processing your personal data, or to have access to the personal data Crunchafi may have about you, please contact us. 

You may also request information about: the purpose of the processing; the categories of personal data concerned; who else outside Crunchafi might have received the data from Crunchafi; what the source of the information was (if you didn’t provide it directly to us) and how long it will be stored. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

Reasonable access to your personal data will be provided at no cost. If access cannot be provided within a reasonable time frame, Crunchafi will provide you with a date when the information will be provided. If for some reason access is denied, Crunchafi will provide an explanation as to why access has been denied. 

For questions or complaints concerning the processing of your personal data, you can email us at privacy@crunchafi.com. Alternatively, if you are located in the European Union, you can also have recourse to the European Data Protection Supervisor or with your nation’s data protection authority. 

Our Obligations 

Crunchafi takes the responsibility of the management and security of your personal data extremely seriously. In accordance with the General Data Protection Regulation, Crunchafi, acting as a data controller and data processor, follows the key principles of data protection. These require that personal data to be: 

  1. Processed lawfully, fairly and in a transparent manner; 
  2. Collected for specified and legitimate purposes and not further processed in a manner that is incompatible with those purposes; 
  3. Adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed; 
  4. Accurate and kept up to date. Every reasonable step will be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay; 
  5. Kept for no longer than is necessary for the purposes for which the personal data is processed; 
  6. Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures. 

Cross Border Transfer of Personal Information 

Your personal information may be stored and processed in any country where we have facilities or in which we engage service providers.  In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your personal information.   

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection standards according to EEA standards.  The full list of those countries is available on the EU Commission’s adequacy list online.  For transfers from the UK and the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission and the UK, to protect your personal information.   

Data Protection Officer 

Crunchafi is headquartered in Milwaukee, WI in the United States.  Crunchafi has appointed a data protection officer for you to contact if you have any questions or concerns about Crunchafi’s  personal data policies or practices.  If you would like to exercise your privacy rights, please direct your query to Crunchafi’s Data Protection Officer. 

Data Protection Officer Info 

Adam Brogden 

GDPR Local LDT 

dpo.support@gdprlocal.com 

Tel + 441 772 217 772 

1st Floor Front Suite 278-29 North Street, Brighton, England BN1 1EB 

Revisions 

Crunchafi reserves the right to change this Privacy Policy at any time without notice to you, and Crunchafi will post any changes to this Privacy Policy on the Website as soon as they go into effect. We encourage you to review the Privacy Policy regularly for any changes. 

Contact us 

If you have any questions or concerns regarding our Privacy Policy, please contact us at  

Legal Department 
Crunchafi, LLC 
790 North Milwaukee Street 
Suite 302 
Milwaukee, WI 53202 

privacy@crunchafi.com 

Effective Date: June 25, 2025